Mobilicom were very aware that their website was very outdated and irrelevant to where they stood in the market. In addition they were convinced that the old website caused only damage to the brand and the company.
A major part of the company's rebranding process was dictated by the process of in depth market research. Veroccio in cooperation with Mobilicom were careful to characterize and define Mobilicom's new website in detail, based on the new marketing strategy and how best to serve the company's goals.
In accordance with the exact characterization, the design of the new site was completed and the new site was developed, with the addition of unique features, products and on-line working space.